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Our History

A Journey into the World of Bianconiglio Kids

Enter the fascinating world of Bianconiglio Kids, where each product contains a story of discovery, care and passion. The name 'White Rabbit' evokes the image of a white rabbit in 'Alice in Wonderland', guiding little Alice towards the exploration of an enchanted world. This inspiration has guided us from the very beginning, as our goal is to enrich children's experience, to accompany them on the fascinating journey of discovering the world, and to make every moment a moment of growth and wonder.

Fuelling growth through innovation

Encouraged by the pedagogical principles of Maria Montessori, Emmi Pikler, Rudolf Steiner and other visionaries, we have created product lines that address the basic needs of childhood. Every child has an innate curiosity about a world to explore and the potential to learn. Here at Bianconiglio Kids, pedagogy is our guide, and our mission is to make the world a place that resonates with the energy of children.

Fusion of Knowledge and Creativity

Our products are the result of the harmonious collaboration between Giustina, our pedagogy expert with an international education background, and a team of Italian designers and engineers. This synergy combines profound pedagogical knowledge with design ingenuity, creating innovative and versatile solutions that meet the needs of both children and parents.

Where Practicality and Innovation Intertwine

Our challenge is to create products that combine functionality, innovation and practicality. We respond to the needs of modern families by offering solutions that take up less space, stimulate creativity and combine the valuable lessons of pedagogy with the experience of parents and teachers. We maintain that children learn best when they are immersed in an environment that challenges, inspires and brings them closer to independent learning.

Security and Reliability

Our Commitment

The safety of your children is our priority. Each of our products is designed and certified with the utmost care, using high-quality materials and safe paints. The high chair accessory becomes a protective upright bulkhead and the double safety catches during conversion guarantee parents' peace of mind.

A Journey to a World Fit for Children

We are a young company with an ambition as big as children's imaginations. We follow the most modern pedagogical methods to help children grow up independently and safely. We are engineers, craftsmen, teachers and parents who share a love of natural materials and attention to detail.

Growing Together: Our Achievements

We are proud to share our success with you:

  • 5 patents and 10 registered design filings
  • Distribution online and retail in Italy and Europe
  • Constant growth of 200% per year from 2015 to 2021
  • Rating 4.96/5 from customers (Trustedshop™ 2021 survey)

Fall in love with our story, just as we have fallen in love with your children. Be inspired by the passion and dedication of Bianconiglio Kids as we continue to create tools that accompany children on their journey of growth and discovery.